Be Like LuluLemon

At RFID Journal Live 2017, LuluLemon received the “Best Retail RFID Implementation” for using RFID technology to improve supply chain and store operations.

 

More specifically, LuluLemon increased inventory accuracy and visibility as well as improved customer experience. In addition, they utilized RFID to create an advanced easy-pay system that synced brick-and-mortar and digital purchases/online pick-up.

The biggest goal for the brand was better inventory management through in-store locationing in all 300 of its North American stores.

 

Unified Commerce

 

Understanding the location of every item in retail opens new doors.  LuluLemon knows - if it is not on the shelf, you can't sell it, and the Inmotion always-on inventory system ensures that the information about “out of stocks” is immediate, and low stock alerts are fast and accurate.  

 

Moreover, assisting customers through accurate real-time wayfinding enhances store experience, and RFID enables retail to take advantage of speed and efficiency. Inmotion is at the forefront of express and assisted check-out systems using RFID in-person and online.

 

 Inmotion can help you get the right product to the right person at the right time – every time – and sync the digital with the physical for the ultimate inventory solution.

 

Start your RFID retail implementation project today. Contact us now.

 

Original article here.

Retail’s Biggest Disruptor

A recent study just revealed retail’s biggest disruptor, and it’s not ecommerce. It’s a phenomenon called “digital-first retail.”

 

Today, in the retail sphere, consumers’ paths to purchase are being constantly and dramatically influenced by digital channels in a variety of locations, including in-store via displays, mobile engagement and other interactive experiences. And while ecommerce comprises approximately 10% of sales for the average retail company, digitally influenced brick & mortar sales are estimated to be more than five times that.

 

Interactive online content on personal and in-store mobile devices is becoming an increasingly powerful tool to influence the buyers’ journey and communicate brand stories.

 

 

Become a Disruptor

 

Inmotion’s team of experts will work with you to develop your digital influence in-store.

 

In creating an improved retail experience for the consumer, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product.

 

Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product's story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.

 

Build your vision with us. Get started now.

Original article here.

5 Digital Signage Trends for 2018

Retailers must stay ahead of the technological curve to be successful. Inmotion can help you create an innovative strategy for the future by thinking about tomorrow - today.

 

 

 

1. Trickier tech

 

Tomorrow’s equipment will need to respond quickly and interact not only with users but also with other tech like cameras, mobile devices, sensors, apps and more without delay. Not only does this require advanced engineering but also massive data processing capability.

 

2. Smarter service

 

Smart analysis and promotion of linked products, services, and other solutions will be significantly accelerated. Experiences will be personalized with unique data and dimensions. Recognition software for vocal and facial features will be incorporated into daily retail life.

 

3. AI advertising

 

Artificial intelligence will take the wheel for large-scale marketing and advertising. AI with the aptitude to manage and monitor digital signage can display content to particular audiences using a wide variety of indicators instantaneously.

 

4. Rigorous reporting

 

Harvested data will be automatically translated into digestible figures for key decision-makers, increasing efficiency and optimizing workflow.

 

5. Short staff

 

Digital signage offers unique communication pathways in place of human-to-human contact - eliminating lines and checkouts while reworking the shopping experience.

 

In creating an improved retail experience for the consumer, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product.

 

Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product's story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.

 

Contact us yesterday to get started on your digital signage project. Your future self will thank you.

 

Original article here.

Too Cheeky: Hacked Digital Signage Displays Pornography

Hackers infiltrated a massive, interactive touchscreen in Washington, D.C. the previous week. The Union Station display transmitted pornographic video for approximately three full minutes.

 

Several employees of the station were eventually able to shut off the screen, located in the main hall. The display was one of a network installed earlier in 2017 to show both advertising and promotional content as well as information like timetables and directories.

 

The content is controlled remotely, and an investigatory team is currently analyzing the situation to determine exactly how this unfortunate incident occurred. It is believed that an unsecured backdoor or software vulnerability is likely to blame.

 

 

 

Avoid Indecent Exposure for Your Brand

 

Whether a single display or a multi-location network of displays, Inmotion can assist you in developing and implementing smart digital signage that represents your brand-story and engages the consumer.

Digital signage enhances customer experience by distributing visual content that is both relevant and informative. Whether related to the specific locale, the current product selection, or the brand as a whole, this communication is attractive and dynamic in stores, restaurants, corporate environments, and more.

Our unique software is safe and secure .Our technical experts will help you optimize your digital signage presence and the message you present to viewers with enhancements like real-time web content and mobile-device linkage.

Contact us to find out more.

Original article here.

RAIN RFID: Seven Applications You’ve Probably Already Used & Don’t Know It

RAIN RFID, designed by Impinj, connects everyday items to the internet with effortless, wireless technology to connect the physical with the digital. Even if the names do not sound familiar, you’ve likely interacted with at least one of their tracking applications.

 

1. Do you fly Delta Airlines?

 

RAIN tracks baggage at 344 locations across the globe. That’s 120 million bags each year at an accuracy rate of 99.9%, all with hands-free scanning and live updates via mobile app.

 

2. Have you changed in a smart fitting room?

 

RAIN, with the help of Inmotion, enhances the customer experience of several brands by providing fast, simple access to product information like size and color availability as well as smart mirrors that can help you accessorize and purchase.

 

3. Are you an on-demand delivery customer?

 

RAIN RFID helps to deliver goods and meals in less than an hour in several major metropolitan areas.

 

4. Did you undergo surgery lately?

 

A number of medical facilities in the southeast United States have deployed smart disposal systems in operating rooms to track inventory use and disposal in an effort to be better prepared for procedures and to bill patients more accurately.

 

5. Do you like sushi?

 

Several sushi restaurants in the northwest United States have embraced the trend of “conveyor-belt sushi,” which rotates carefully around the restaurant. RFID tech in the plates ensure that the sushi doesn’t circulate too long and lose freshness, that the most popular dishes are continuously crafted by the chefs, and that each customer tab is correct.

 

6. Have you crossed a border recently?

 

Both the Mexican and Canadian borders as well as several United States’ borders utilize “Enhanced Drivers’ Licenses, embedded with RAIN technology to eliminate the need for a passport or other identifying documentation.

 

7. Do you drink Coca-Cola?

 

The Coke Freestyle machine found at many restaurants around the world uses RAIN RFID to monitor over 12 million user transactions a day and provide updates on dispenser operation and product consumption data so that the soda machine never runs dry.  Coke has even used EDP’s inMotion tracking in home refrigerators.

 

Want to try your own RFID application? Contact us to see the possibilities or visit our website to find out more about item intelligence.

 

Original article here.

Inmotion Shines at Digital Signage Expo

Inmotion, together with NEC, was a proud participant in the Digital Signage Expo (DSE) in Las Vegas in late March.

 

DSE is the world's largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications.

 

Exhibiting their interactive retail solution, Inmotion and NEC showcased the power of RFID and touch technology to enhance consumer experience by triggering tailored, interactive content and by prompting a point-of-purchase on customer’s mobile devices.

 

The booth also featured extensive in-store analytics for store management to observe data from single interactions as well as trends and patterns to better predict inventory requirements and map sales projections.

 

To learn more about Inmotion solutions, from digital signage to software, contact us today.

Installing a Retail Touch Table? Avoid These Three Pitfalls

The methodology for touch table implementation isn’t set in stone, allowing for experimentation with the technology. Often, this leads to retail innovation and brand creativity, but the uncertainty surrounding this popular tool can also cause a number of common errors.

 

1. Type

Touch tables are often grouped into the same category as other flat, interactive surfaces like mobile phones and tablets. However, touch table screens must be far more durable – they should be somewhat weight-bearing, quite scratch-resistant, and extensively water-proof, for example. Heat sensors must be more perceptive as well. Glare is also an essential consideration, and the lighting of a specific environment needs to be taken into account.

 

Usage consultations, like those provided by our Inmotion design professionals, can help your brand better visualize how customers will be interacting with the touch tables, what issues you might encounter, and which configurations will be optimal as a result.

 

2. Size

With touch table technology, bigger is not always better, though impulse may say differently. The table must fit correctly within the space and be an effective size for user interface. If the table is cumbersome to navigate around on the retail floor or has difficult to reach interactive features, the technology will not be utilized to its maximum benefit. The number of users is another important consideration as single-use sizing will vary compared to multiple or group users.

 

Inmotion professionals have experience implementing a number of successful touch table installations across the United States. With an eye for interior design, they can ensure your touch table is appropriately sized and does not disrupt the other aesthetic elements of the room.

 

 

3. Content

Without compatible software, the touch table will not operate properly. To complete your exhibition, content goals should first be strategically delineated – a vision of what the touch table should display as well as the necessary functionality to do so. This vision must then be translated into a content program the screen can understand and present.

 

With Inmotion’s intuitive software, it is easy to not only upload and roll out new content but also to edit existing content. Inmotion experts will work with your brand to determine not only the best content to display but the most effective ways in which to display it for maximum consumer engagement and retail conversion.

 

Potential customers respond differently to touch tables as compared to their behavior around touch screens hung from a wall or support system.  Individuals tend to take turns interacting with vertically mounted screens with interaction being less social and the exploration more individual. 

 

Tables have a different influence on us as people.  Maybe it is because we eat at tables or because we have discussions and conversation around a table.  This social influence changes the dynamic of how users interact with digital displays when they are placed horizontally like a table.  Multiple people will interact at the same time, and customers are often more open to a conversation about the product or experience from store staff and other shoppers, ultimately benefiting the retailer and the brand.

Read the original article here

Contact us to learn more

Shortening the path to purchase

Nielsen divides the consumer and shopper into two different categories.  The consumer understands the products they are purchasing, like buying a commodity for which they have an established need.  For a consumer, the requirements are fulfilled by the product.  A shopper is seeking to fulfill varying needs as part of the shopping process.  A shopper is seeking products that allow them to be more agile, products that are subjective and can be defined by their style, variety or value.

Both the consumer and the shopper benefit from a shortened path to purchase.  An example of one of the shortest paths to purchase, which is no doubt targeted to satisfy the consumer, is the Amazon Dash button, a small button that you can place at a convenient location in your home for purchasing consumables such as laundry detergent, dish soap, or your favorite brand of bottled water.  Push the button, and Amazon will deliver the product to your home with free shipping. 

The shopper, on the other hand, is looking for answers, suggestions, details, deals, or lifestyle recommendations. Usually, this means higher price and higher margins.  However, the shopper becomes the consumer when the shopper is standing in line at a register.  At that point, they might find themselves looking around to find their Dash button.  They have made their choice and are at the same decision point as the consumer.

With inMotion, the retail store has the ability to add their own version of the Dash button at the time of checkout.  A good shopping experience provides the shopper and the retailer with the tools to purchase when and where the shopper chooses.   inMotion can work with your retail locations to put a cash register in every pocket.

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How do we pick the right screen for the job?

Often, we set simple rules on when to jump up in size or resolution.  For example, we start to include the option to customers for 4k displays whenever we are offering a touch display larger than 42 inches.  This is a subjective rule, like most things, and it is better consider with some data, but how exactly is that done? 

When determining the best size and resolution for a display you should be aware of the angular resolution.  Angular resolution is a term used to define the perceived resolution across a given angle.  THX, whose name you most likely recognize from your last trip to the theater, recommends an optimal viewing angle of 40 degrees.  This means that the best place to sit in a theater for optimal effect is at a point where the right and left edges of the movie screen are 20 degrees left and 20 degrees to the right. 

 

In modern displays, we also understand that our optimal angular resolution is 48 pixels per degree; this is the point when your eye cannot identify individual pixels.  Take a look at your monitor.... get closer and your eye can pick out the detail or imperfections created by individual pixels of light; get farther away and things return to focus.  By moving farther away, you are increasing the number of pixels per degree in your range of vision.  Viewing angle recommendations do vary by manufacturer - making the calculation of pixels per degree a proven method to define not only screen size but also the resolution that best fits your needs.