Got Dead Space? 

Let inMotion Fill It

 

Do you have open space on your walls, in your stores, in your lobby or other waiting area that is underutilized or not utilized at all? Let inMotion help you optimize your environment, attract potential clients, and entertain current customers.

 

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Revive Your Space

 

A high-end outdoor retailer and inMotion client had a desire to maximize participation in their brand activities. These events included: kayaking, stand up paddle-boarding, fly-fishing, archery, hiking, and many more.

 

Within their stores, inMotion installed displays at the point of purchase locations, playing promotion footage highlighting the activities and the brand and noting when and where participation would be possible. inMotion combined the footage with an interactive, location-based event calendar and placed the displays at strategic points within retail environment.

 

inMotion software quickly and easily accesses the event data and refreshes that data on a daily basis.  Armed with this newly displayed information, customers could then visit the website, sign up for one or more of the events, then participate firsthand in the events with the retailer’s overall goal that they return to the store to gear up for more.

 

inMotion can help you reinvigorate space with immersive, interactive digital signage on a multitude of platforms – combining product data, brand video, social media and more.  inMotion’s popular low-maintenance displays designed to run continuously, showcasing any combination of product details and in-stock availability. Touch-display experiences, RFID-triggered experiences, video wall installations, and even projection – inMotion can and has done it all.

 

If you’re ready to bring your store, lobby, or other place of business back to life, contact us today.

Digital Signage in Education: Back to School Technology

Education currently ranks in the top 10 fastest growing digital signage markets, illustrating that students are becoming harder to reach with more traditional methods of information dispersal.

 

Without digital signage, academic institutions struggle to communicate with an almost entirely digital generation. In order to provide stimulating, dynamic content and to meet information requirements of students, parents, teachers and other faculty, facilities are moving away from cluttered bulletin boards and lunchroom flyers.

 

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1. Cut Costs

 

·         Remove costly printing procedures and drastically reduce the use of paper, toner and other printing equipment and supplies. Plus, advertising school and local events becomes completely free using the in-house system.

 

2. Increase Learning

 

·         Appeal to the senses of digital natives and enhance lectures and lessons in any subject. Non-traditional methodology and visual stimulation are proven to increase retention and support brain activity.

 

3. Communicate Quickly

 

·         Disseminate time sensitive information, like lunch menus or sudden building repairs, to reach staff, visitors, and students instantaneously, especially within larger intuitions with multiple buildings and corridors.

 

4. Sharpen Image

 

·         Create a memorable first impression for potentials parents, students and employees and illustrate technological competence by showcasing star pupils, school achievements and more.

 

5. Secure Safety

 

·         Emergency bulletins, such as those in the event of a fire, can be displayed on digital signage. The system can also serve as a directional guidance platform to help with speedy exits and accurate locationing.

 

6. Promote & profit

 

·         Harness the opportunity to rent out strategic displays for approved products and services to generate ROI or to make extra income.

 

Lessons in Digital Signage with Inmotion

 

Whether a single display or a multi-location network of displays, Inmotion can assist you in developing and implementing smart digital signage that represents your school and engages your students and staff.

 

The writings and images displayed can be controlled, edited, updated and changed remotely, ensuring the latest and most effective pieces are front and center. These can be programmed to play on a loop or respond to a variety of human interaction. Our technical experts will help you optimize your digital signage presence and the message you present to viewers.

 

Digital signage products like screens and projection systems will be paired with content that accurately reflects your message and goals to maximize engagement and reception. Inmotion’s digital signage system has been developed to be scalable, easy to deploy, and intuitive with built-in tech support for any level of complexity and any budget.

 

To learn more, contact us now.

 

Original article here.

Floating Warehouses from Walmart

Walmart, the world’s largest retailer, has taken to the skies in its battle with online retailers, specifically Amazon. Walmart has applied for a patent on a floating warehouse prototype that would make deliveries via drone to doorstep.

 

The machine would resemble a blimp, flying at heights of 500 to 1,000 feet. It would house multiple drone-launching bays with the option for autonomous operation or human piloting.

 

As Amazon purchases physical stores, including Whole Foods for $13.7 billion earlier this year, and Walmart strengthens its ecommerce platform, including its recent two-day free shipping offer, the floating warehouse will undoubtedly take this retail war to the next level.

 

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Strengthening Your Brand: the Sky’s the Limit

 

Inmotion offers a multitude of ways to enhance store technology and interactivity. Digital displays, video walls, customer interactivity, advanced tracking and pre-post analytics are showing up in retail stores globally.  There are as many options as there are SKUs.  Design Inmotion can provide you a path that best meets your vision of the digital future in retail.

 

 

Not only having designed for major brands, but implementing complete systems throughout, Design Inmotion has the unique experience to assist you and your team in developing a system that will support your brand.  Design Inmotion has competency in screen technology, RFID, ibeacons, BLT, interactivity, along with software and mechanics to make it all work consistently.  They understand the soft and hard issues of bringing a retailer’s message within a budget and will provide you the plan to achieve your objectives.

 

 

Design Inmotion delivers a detailed description of a system that is the result of listening and understanding your vision and supporting it with a plan that is actionable.  In partnership with your team, Design Inmotion brings an array of experience that allows you to see and then choose your path with the advice and counsel of a team that has successfully implemented programs.

 

If you’re looking for customer-centric retail solutions that are more than just hot air, contact us today.

 

Original article here.

Successful Digital Signage Installation – Three Tips

Whether placed in a retail environment, a venue, or another type of business, digital signage can provide informative, engaging, and entertaining content for visitors and customers.

 

In creating a memorable experience for potential clients, digital signage should deliver a message, delight the senses, and extend not only brand awareness but also time spent with that brand.

 

 

 

 

How can all of this be accomplished?

 

1. Brightness Control

 

·         Ensuring versatile display content is essential. Providing images and text that are visible and viewable in varying degrees of lighting or creating a variety of content packages for display at different times of day, for example, guarantees consumers will be attracted to and will be able to explore your brand story without glare or other shading problems.

 

2. Color Management

 

·         Blur and over saturation are off-putting to visitors. Cementing your RGB settings on your display equipment can assist in preventing this. Distributing a color-match booklet to on-site employees and technical teams also serves as a helpful resource.

 

3. Uniformity Enforcement

 

·         Vastly differing digital signage displays for a single brand can be confusing – distorting the message and obscuring the customer experience. Presenting a clear story with up-to-date logos and products or services will prove the most enanging and memorable in the long-term.

 

Whether a single display or a multi-location network of displays, Inmotion can assist you in developing and implementing smart digital signage that represents your brand-story and engages the consumer.

 

The writings and images displayed can be controlled, edited, updated and changed remotely, ensuring the latest and most effective pieces are front and center. These can be programmed to play on a loop or respond to a variety of human interaction. Our technical experts will help you optimize your digital signage presence and the message you present to viewers with enhancements like real-time web content and mobile-device linkage.

 

Inmotion has decades of experience providing equipment and tailoring content for some of the largest and most well-recognized American brands. Inmotion’s digital signage system has been developed to be scalable, easy to deploy, and intuitive with built-in tech support for any level of complexity. From idea to install, Inmotion can help. Contact us today.

 

Original article here.

Order Up! Digital Menu Boards

Digital menu boards in fast food franchises and other restaurants can be paired with self-order and checkout as well as charging ports, wireless internet and even condiment stations.

Subway, launching their new “Fresh Forward” campaign across the United States, the United Kingdom, and Canada, will be redesigning their classic yellow and green color palette, and installing digital menu boards, client kiosks, and other elements to “freshen” and enhance customer experience.

 

By allowing guests to choose “how they order, how the pick up their food, and how they enjoy their meal,” Subway guarantees positive reactions “from guests, franchisees, and sandwich artists.”

 

Hungry for Change?

 

Inmotion builds digital menu boards using bright and impactful commercial-grade displays with ultra-thin bezels create a showcase unmatched by simple digital signage.  The Inmotion platform allows various levels of consumer engagement and social media interaction to upgrade your eatery, bistro or bar.

 

In addition to digital menu boards,   Inmotion is at the forefront of express and assisted checkout systems using RFID.  Whether the system is to streamline the time required for the path to purchase, to reallocate employee resources away from the checkout process or to leverage a particular loyalty program, Inmotion has the solutions to help you meet your goals.

 

Spice up your restaurant. Contact us.

Original article here.

Are you lost? Imaging a World without Digital Signage

It’s tough to imagine a world without digital signage. The technology both informs and entertains, directs and delights.

 

It’s visible in nearly every retail store, but it’s also in any organization that wants to quickly and effectively communicate at the ease and convenience of the recipient from promoting to wayfinding. Digital signage has a home in wide variety of businesses: bus terminals and airports; restaurants and movie theaters; banks and universities. Through advances in hardware, digital signage is now even commonly found outdoors.

 

Paired with mobile and social, digital signage is proving to be an unstoppable trend within the retail sphere to build unique experiences and drive customer engagement.

 

 

More than 60% of brands plan to increase their spending in digital signage, some by more than 30%.

 

Don’t get left behind the curve.

 

Whether a single display or a multi-location network of displays, Inmotion can assist you in developing and implementing smart digital signage that represents your brand-story and engages the consumer.

 

The writings and images displayed can be controlled, edited, updated and changed remotely, ensuring the latest and most effective pieces are front and center. These can be programmed to play on a loop or respond to a variety of human interaction. Our technical experts will help you optimize your digital signage presence and the message you present to viewers with enhancements like real-time web content and mobile-device linkage.

 

Inmotion has decades of experience providing equipment and tailoring content for some of the largest and most well-recognized American brands. Inmotion’s digital signage system has been developed to be scalable, easy to deploy, and intuitive with built-in tech support for any level of complexity.

 

All signs point to Inmotion. Contact us now.

Original article here.

In the Fitting Room: Valuable Data

As the retail landscape becomes more and more competitive, customer data and details are becoming increasingly important, and nowhere is off limits - not even the fitting room.

 

A retail strategy officer noted, “Every time a customer comes in and out of the fitting room, they’re demonstrating a choice about your product.”

 

Knowing how to respond to that customers choice through technology and in-store experience is key. Tracking products via RFID, brands can view performance at the item level.

 

Additionally, smart fitting rooms can assist patrons in accessorizing, requesting different sizes or colors, and viewing similar products. This data contributes to both inventory and store layout decisions. Items that are not selected for try-on or that do not convert are removed. Successful pieces are promoted.

 

“The idea is that the better experience someone has in the fitting room, the more likely they are to buy… and customers still want to see how something fits before committing.”

 

 

Try Us On

 

Digital displays, video walls, customer interactivity, advanced tracking and pre-post analytics are showing up in retail stores globally.  There are as many options as there are SKUs.  Design Inmotion can provide you a path that best meets your vision of the digital future in retail. 

 

In creating an improved retail experience for the consumer, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product. Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product's story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.

 

Contact us to learn more.

Read the original article here.

Be Like LuluLemon

At RFID Journal Live 2017, LuluLemon received the “Best Retail RFID Implementation” for using RFID technology to improve supply chain and store operations.

 

More specifically, LuluLemon increased inventory accuracy and visibility as well as improved customer experience. In addition, they utilized RFID to create an advanced easy-pay system that synced brick-and-mortar and digital purchases/online pick-up.

The biggest goal for the brand was better inventory management through in-store locationing in all 300 of its North American stores.

 

Unified Commerce

 

Understanding the location of every item in retail opens new doors.  LuluLemon knows - if it is not on the shelf, you can't sell it, and the Inmotion always-on inventory system ensures that the information about “out of stocks” is immediate, and low stock alerts are fast and accurate.  

 

Moreover, assisting customers through accurate real-time wayfinding enhances store experience, and RFID enables retail to take advantage of speed and efficiency. Inmotion is at the forefront of express and assisted check-out systems using RFID in-person and online.

 

 Inmotion can help you get the right product to the right person at the right time – every time – and sync the digital with the physical for the ultimate inventory solution.

 

Start your RFID retail implementation project today. Contact us now.

 

Original article here.

Retail’s Biggest Disruptor

A recent study just revealed retail’s biggest disruptor, and it’s not ecommerce. It’s a phenomenon called “digital-first retail.”

 

Today, in the retail sphere, consumers’ paths to purchase are being constantly and dramatically influenced by digital channels in a variety of locations, including in-store via displays, mobile engagement and other interactive experiences. And while ecommerce comprises approximately 10% of sales for the average retail company, digitally influenced brick & mortar sales are estimated to be more than five times that.

 

Interactive online content on personal and in-store mobile devices is becoming an increasingly powerful tool to influence the buyers’ journey and communicate brand stories.

 

 

Become a Disruptor

 

Inmotion’s team of experts will work with you to develop your digital influence in-store.

 

In creating an improved retail experience for the consumer, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product.

 

Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product's story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.

 

Build your vision with us. Get started now.

Original article here.

5 Digital Signage Trends for 2018

Retailers must stay ahead of the technological curve to be successful. Inmotion can help you create an innovative strategy for the future by thinking about tomorrow - today.

 

 

 

1. Trickier tech

 

Tomorrow’s equipment will need to respond quickly and interact not only with users but also with other tech like cameras, mobile devices, sensors, apps and more without delay. Not only does this require advanced engineering but also massive data processing capability.

 

2. Smarter service

 

Smart analysis and promotion of linked products, services, and other solutions will be significantly accelerated. Experiences will be personalized with unique data and dimensions. Recognition software for vocal and facial features will be incorporated into daily retail life.

 

3. AI advertising

 

Artificial intelligence will take the wheel for large-scale marketing and advertising. AI with the aptitude to manage and monitor digital signage can display content to particular audiences using a wide variety of indicators instantaneously.

 

4. Rigorous reporting

 

Harvested data will be automatically translated into digestible figures for key decision-makers, increasing efficiency and optimizing workflow.

 

5. Short staff

 

Digital signage offers unique communication pathways in place of human-to-human contact - eliminating lines and checkouts while reworking the shopping experience.

 

In creating an improved retail experience for the consumer, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product.

 

Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product's story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.

 

Contact us yesterday to get started on your digital signage project. Your future self will thank you.

 

Original article here.

Too Cheeky: Hacked Digital Signage Displays Pornography

Hackers infiltrated a massive, interactive touchscreen in Washington, D.C. the previous week. The Union Station display transmitted pornographic video for approximately three full minutes.

 

Several employees of the station were eventually able to shut off the screen, located in the main hall. The display was one of a network installed earlier in 2017 to show both advertising and promotional content as well as information like timetables and directories.

 

The content is controlled remotely, and an investigatory team is currently analyzing the situation to determine exactly how this unfortunate incident occurred. It is believed that an unsecured backdoor or software vulnerability is likely to blame.

 

 

 

Avoid Indecent Exposure for Your Brand

 

Whether a single display or a multi-location network of displays, Inmotion can assist you in developing and implementing smart digital signage that represents your brand-story and engages the consumer.

Digital signage enhances customer experience by distributing visual content that is both relevant and informative. Whether related to the specific locale, the current product selection, or the brand as a whole, this communication is attractive and dynamic in stores, restaurants, corporate environments, and more.

Our unique software is safe and secure .Our technical experts will help you optimize your digital signage presence and the message you present to viewers with enhancements like real-time web content and mobile-device linkage.

Contact us to find out more.

Original article here.

RAIN RFID: Seven Applications You’ve Probably Already Used & Don’t Know It

RAIN RFID, designed by Impinj, connects everyday items to the internet with effortless, wireless technology to connect the physical with the digital. Even if the names do not sound familiar, you’ve likely interacted with at least one of their tracking applications.

 

1. Do you fly Delta Airlines?

 

RAIN tracks baggage at 344 locations across the globe. That’s 120 million bags each year at an accuracy rate of 99.9%, all with hands-free scanning and live updates via mobile app.

 

2. Have you changed in a smart fitting room?

 

RAIN, with the help of Inmotion, enhances the customer experience of several brands by providing fast, simple access to product information like size and color availability as well as smart mirrors that can help you accessorize and purchase.

 

3. Are you an on-demand delivery customer?

 

RAIN RFID helps to deliver goods and meals in less than an hour in several major metropolitan areas.

 

4. Did you undergo surgery lately?

 

A number of medical facilities in the southeast United States have deployed smart disposal systems in operating rooms to track inventory use and disposal in an effort to be better prepared for procedures and to bill patients more accurately.

 

5. Do you like sushi?

 

Several sushi restaurants in the northwest United States have embraced the trend of “conveyor-belt sushi,” which rotates carefully around the restaurant. RFID tech in the plates ensure that the sushi doesn’t circulate too long and lose freshness, that the most popular dishes are continuously crafted by the chefs, and that each customer tab is correct.

 

6. Have you crossed a border recently?

 

Both the Mexican and Canadian borders as well as several United States’ borders utilize “Enhanced Drivers’ Licenses, embedded with RAIN technology to eliminate the need for a passport or other identifying documentation.

 

7. Do you drink Coca-Cola?

 

The Coke Freestyle machine found at many restaurants around the world uses RAIN RFID to monitor over 12 million user transactions a day and provide updates on dispenser operation and product consumption data so that the soda machine never runs dry.  Coke has even used EDP’s inMotion tracking in home refrigerators.

 

Want to try your own RFID application? Contact us to see the possibilities or visit our website to find out more about item intelligence.

 

Original article here.

Inmotion Shines at Digital Signage Expo

Inmotion, together with NEC, was a proud participant in the Digital Signage Expo (DSE) in Las Vegas in late March.

 

DSE is the world's largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications.

 

Exhibiting their interactive retail solution, Inmotion and NEC showcased the power of RFID and touch technology to enhance consumer experience by triggering tailored, interactive content and by prompting a point-of-purchase on customer’s mobile devices.

 

The booth also featured extensive in-store analytics for store management to observe data from single interactions as well as trends and patterns to better predict inventory requirements and map sales projections.

 

To learn more about Inmotion solutions, from digital signage to software, contact us today.

Installing a Retail Touch Table? Avoid These Three Pitfalls

The methodology for touch table implementation isn’t set in stone, allowing for experimentation with the technology. Often, this leads to retail innovation and brand creativity, but the uncertainty surrounding this popular tool can also cause a number of common errors.

 

1. Type

Touch tables are often grouped into the same category as other flat, interactive surfaces like mobile phones and tablets. However, touch table screens must be far more durable – they should be somewhat weight-bearing, quite scratch-resistant, and extensively water-proof, for example. Heat sensors must be more perceptive as well. Glare is also an essential consideration, and the lighting of a specific environment needs to be taken into account.

 

Usage consultations, like those provided by our Inmotion design professionals, can help your brand better visualize how customers will be interacting with the touch tables, what issues you might encounter, and which configurations will be optimal as a result.

 

2. Size

With touch table technology, bigger is not always better, though impulse may say differently. The table must fit correctly within the space and be an effective size for user interface. If the table is cumbersome to navigate around on the retail floor or has difficult to reach interactive features, the technology will not be utilized to its maximum benefit. The number of users is another important consideration as single-use sizing will vary compared to multiple or group users.

 

Inmotion professionals have experience implementing a number of successful touch table installations across the United States. With an eye for interior design, they can ensure your touch table is appropriately sized and does not disrupt the other aesthetic elements of the room.

 

 

3. Content

Without compatible software, the touch table will not operate properly. To complete your exhibition, content goals should first be strategically delineated – a vision of what the touch table should display as well as the necessary functionality to do so. This vision must then be translated into a content program the screen can understand and present.

 

With Inmotion’s intuitive software, it is easy to not only upload and roll out new content but also to edit existing content. Inmotion experts will work with your brand to determine not only the best content to display but the most effective ways in which to display it for maximum consumer engagement and retail conversion.

 

Potential customers respond differently to touch tables as compared to their behavior around touch screens hung from a wall or support system.  Individuals tend to take turns interacting with vertically mounted screens with interaction being less social and the exploration more individual. 

 

Tables have a different influence on us as people.  Maybe it is because we eat at tables or because we have discussions and conversation around a table.  This social influence changes the dynamic of how users interact with digital displays when they are placed horizontally like a table.  Multiple people will interact at the same time, and customers are often more open to a conversation about the product or experience from store staff and other shoppers, ultimately benefiting the retailer and the brand.

Read the original article here

Contact us to learn more

Shortening the path to purchase

Nielsen divides the consumer and shopper into two different categories.  The consumer understands the products they are purchasing, like buying a commodity for which they have an established need.  For a consumer, the requirements are fulfilled by the product.  A shopper is seeking to fulfill varying needs as part of the shopping process.  A shopper is seeking products that allow them to be more agile, products that are subjective and can be defined by their style, variety or value.

Both the consumer and the shopper benefit from a shortened path to purchase.  An example of one of the shortest paths to purchase, which is no doubt targeted to satisfy the consumer, is the Amazon Dash button, a small button that you can place at a convenient location in your home for purchasing consumables such as laundry detergent, dish soap, or your favorite brand of bottled water.  Push the button, and Amazon will deliver the product to your home with free shipping. 

The shopper, on the other hand, is looking for answers, suggestions, details, deals, or lifestyle recommendations. Usually, this means higher price and higher margins.  However, the shopper becomes the consumer when the shopper is standing in line at a register.  At that point, they might find themselves looking around to find their Dash button.  They have made their choice and are at the same decision point as the consumer.

With inMotion, the retail store has the ability to add their own version of the Dash button at the time of checkout.  A good shopping experience provides the shopper and the retailer with the tools to purchase when and where the shopper chooses.   inMotion can work with your retail locations to put a cash register in every pocket.

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