There have been a number of articles in the past several years that predict the end of one technology and the beginning of another. “iBeacons will replace NFC” is one example, “better than RFID” is another, and of course, the latest trend, “who will win, VR or AR?” If you read these closely, it nearly always turns out to be someone trying to sell you the technology they claim will overcome all others. I find that if you step back and look at the landscape of opportunities, one’s challenges are best answered when you have the knowledge and competence to combine several key technologies. A combination we practice often is connecting mobile and UHF RFID, along with mobile apps and iBeacons. This creates a comprehensive solution that meets the client’s vision for a meaningful customer experience. Effective technologists and design firms will start with the solution and concept then work backward to the different pieces that support it - not the other way around.