Installing a Retail Touch Table? Avoid These Three Pitfalls

The methodology for touch table implementation isn’t set in stone, allowing for experimentation with the technology. Often, this leads to retail innovation and brand creativity, but the uncertainty surrounding this popular tool can also cause a number of common errors.


1. Type

Touch tables are often grouped into the same category as other flat, interactive surfaces like mobile phones and tablets. However, touch table screens must be far more durable – they should be somewhat weight-bearing, quite scratch-resistant, and extensively water-proof, for example. Heat sensors must be more perceptive as well. Glare is also an essential consideration, and the lighting of a specific environment needs to be taken into account.


Usage consultations, like those provided by our Inmotion design professionals, can help your brand better visualize how customers will be interacting with the touch tables, what issues you might encounter, and which configurations will be optimal as a result.


2. Size

With touch table technology, bigger is not always better, though impulse may say differently. The table must fit correctly within the space and be an effective size for user interface. If the table is cumbersome to navigate around on the retail floor or has difficult to reach interactive features, the technology will not be utilized to its maximum benefit. The number of users is another important consideration as single-use sizing will vary compared to multiple or group users.


Inmotion professionals have experience implementing a number of successful touch table installations across the United States. With an eye for interior design, they can ensure your touch table is appropriately sized and does not disrupt the other aesthetic elements of the room.



3. Content

Without compatible software, the touch table will not operate properly. To complete your exhibition, content goals should first be strategically delineated – a vision of what the touch table should display as well as the necessary functionality to do so. This vision must then be translated into a content program the screen can understand and present.


With Inmotion’s intuitive software, it is easy to not only upload and roll out new content but also to edit existing content. Inmotion experts will work with your brand to determine not only the best content to display but the most effective ways in which to display it for maximum consumer engagement and retail conversion.


Potential customers respond differently to touch tables as compared to their behavior around touch screens hung from a wall or support system.  Individuals tend to take turns interacting with vertically mounted screens with interaction being less social and the exploration more individual. 


Tables have a different influence on us as people.  Maybe it is because we eat at tables or because we have discussions and conversation around a table.  This social influence changes the dynamic of how users interact with digital displays when they are placed horizontally like a table.  Multiple people will interact at the same time, and customers are often more open to a conversation about the product or experience from store staff and other shoppers, ultimately benefiting the retailer and the brand.

Read the original article here

Contact us to learn more