5 Digital Signage Trends for 2018

Retailers must stay ahead of the technological curve to be successful. Inmotion can help you create an innovative strategy for the future by thinking about tomorrow - today.




1. Trickier tech


Tomorrow’s equipment will need to respond quickly and interact not only with users but also with other tech like cameras, mobile devices, sensors, apps and more without delay. Not only does this require advanced engineering but also massive data processing capability.


2. Smarter service


Smart analysis and promotion of linked products, services, and other solutions will be significantly accelerated. Experiences will be personalized with unique data and dimensions. Recognition software for vocal and facial features will be incorporated into daily retail life.


3. AI advertising


Artificial intelligence will take the wheel for large-scale marketing and advertising. AI with the aptitude to manage and monitor digital signage can display content to particular audiences using a wide variety of indicators instantaneously.


4. Rigorous reporting


Harvested data will be automatically translated into digestible figures for key decision-makers, increasing efficiency and optimizing workflow.


5. Short staff


Digital signage offers unique communication pathways in place of human-to-human contact - eliminating lines and checkouts while reworking the shopping experience.


In creating an improved retail experience for the consumer, Inmotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product.


Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product's story. Inmotion also provides marketing, store managers, and floor staff access to real-time visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.


Contact us yesterday to get started on your digital signage project. Your future self will thank you.


Original article here.