Digital signage within airports offers several design cues:
- Less is More
Clear meaning leads to easy interpretation. Large images, interesting symbols, and minimal text are essential to attention and conversion. Moreover, a single, well-placed sign with a targeted message is typically more effective than a signage cluster.
- Contrast is Key
Contrast not only aids in readability but a bold aesthetic also catches the eyes of consumers whether in-store on the path to purchase or passing by a nearby area. In a shared space, a sharp brand messages are more noticeable and engaging.
- Location, Location, Location
Within a wayfinding framework, signage must be placed at or before crucial decision points, whether that is the direction to take to an airport terminal or which accessories to select and pair in the changing room.
- Be Data-Driven
Providing crucial content is extremely important. Within an airport, this might be departure and arrival times; within a retail environment, this might be colors and sizes currently in stock.
- Think “Interactive”
Touch screens, voice response and other interactive features go beyond distribution of visual content to bring a brand story (or an airport terminal) to life.
Inmotion has decades of experience providing equipment and tailoring content for some of the largest and most well-recognized American brands. Inmotion’s digital signage system has been developed to be scalable, easy to deploy, and intuitive with built-in tech support for any level of complexity.
Want to get your digital signage plan off the ground?